Benelli 502C OVERVIEW & PRICE
Performance
The Benelli 502 C has a robust 500 cc parallel-twin engine that delivers impressive performance for its class. The engine generates a power output of 47.5 PS at 8500 rpm, with some sources citing a slightly lower figure of 46.8 bhp at the same rpm. The motorcycle produces a torque of 46 Nm at 6000 rpm, ensuring a solid pull across the rev range.
The 502 C demonstrates respectable performance in acceleration, reaching 0 to 60 km/h in approximately 5.5 seconds and 0 to 100 km/h in about 5.9 seconds. The top speed is reportedly 175 km/h, which is suitable for city riding and highway cruising.
Mileage
Fuel efficiency is crucial for Indian consumers, and the Benelli 502 C offers competitive mileage figures. The claimed mileage is 26.52 km, consistent with city and highway riding conditions. The highway mileage is reported to be slightly lower at 25.89 km. However, this difference is negligible and still provides good fuel economy for long-distance rides.
Features
The Benelli 502 C comes equipped with a range of features that enhance its appeal in the middleweight cruiser segment:
- LED lighting system for improved visibility and modern aesthetics
- Digital LCD instrument cluster, although some reviewers note that its design could be improved
- Dual-channel ABS for enhanced safety
- Pirelli Angel GT tires for better grip and handling
- Radial brakes for improved stopping power
- A large 21-liter fuel tank, ideal for long-distance touring
While these features are competitive, some reviewers have pointed out that the digital instrument console is relatively basic compared to other motorcycles in this price range.
Handling and Comfort
One of the standout aspects of the Benelli 502 C is its handling characteristics. Despite its cruiser classification, the motorcycle exhibits surprising agility, especially in corners. The long wheelbase and relaxed rake angle provide a smooth and stable ride. At the same time, the wide handlebars offer excellent leverage for manoeuvring, even with its 216 kg kerb weight.
Comfort is a crucial focus of the 502 C’s design. The ergonomics are tailored for a relaxed riding position, featuring a plush seat, forward-set footpegs, and wide handlebars. This setup is conducive to both city commuting and long-distance touring. However, some riders may need time to adjust to the ultra-wide handlebar, particularly when navigating through traffic or making sharp turns at low speeds.
The seat is arched to hold the rider in place, enhancing comfort during extended rides. It’s worth noting that the lack of a luggage rack and limited pillion comfort might be drawbacks for those planning longer trips with a passenger.
Build Quality and Styling
The build quality of the Benelli 502 C has seen improvements in recent years, with finishes now considered to be on par with industry standards. However, some concerns about exposed wiring and poorly finished welds have been raised, which are unexpected at this price point. Regarding styling, the 502 C stands out with its muscular yet fluid design.
The motorcycle features aggressive body lines complemented by sinuous curves, creating a distinctive visual impact. The exposed trellis frame adds a touch of audacity to its overall appearance, contributing to its potent road presence. This design approach gives the 502 C a unique look that sets it apart in the cruiser segment.
Colour Options and Variants
The Benelli 502 C is available in several attractive colour options, catering to diverse preferences:
- Matte Black
- Burgundy
- Purple
- Glossy Black
The motorcycle is offered in two main variants:
- Standard
- Red
Value for Money
Both variants are priced similarly, with an ex-showroom starting price of ₹ 5,25,000. The motorcycle is positioned as a mid-range cruiser, offering a competitive package that balances cost with quality and performance. The 502 C’s pricing strategy reflects its features, performance, and brand value, making it an attractive option in its segment.
Compared to Royal Enfield and Harley-Davidson, the Benelli offers a unique blend of Italian styling, respectable performance, and competitive pricing.
Benelli 502C VERDICT
The Benelli 502 C presents a compelling option in the Indian middleweight cruiser market. Its standout styling, comfortable ergonomics, and surprising agility make it an attractive choice for riders seeking a unique cruiser experience. The motorcycle offers good performance and fuel efficiency, making it suitable for city commuting and highway touring.
However, before purchasing, potential buyers should consider the limited service network and some build quality issues. The 502 C’s value proposition is strong but faces stiff competition from more established brands in the Indian market.
For riders who prioritize distinctive Italian styling and comfortable ergonomics and are willing to overlook some minor drawbacks, the Benelli 502 C could be an excellent choice. It offers a blend of style, performance, and comfort that sets it apart in its segment, making it a worthy contender for those in the market for a middleweight cruiser.
PROS
- Distinctive and attractive styling with a strong road presence
- Powerful 500cc engine with linear and punchy power delivery
- Comfortable ergonomics suitable for both city and long-distance riding
- Good value for Money in the middleweight cruiser segment
- Impressive handling and cornering abilities for a cruiser
- Large 21-litre fuel tank for extended riding range
CONS
- Limited sales and service network in India
- Some concerns about build quality and finish
- Heavyweight (216 kg) may be challenging for some riders
- Mild vibrations at lower revs, more pronounced at higher RPMs
- Basic digital instrument console lacking advanced features
- Braking performance could be improved for better safety
OTHER RELATED LINKS FROM BIKELEAGUE INDIA
LIST OF ALL BENELLI BIKES
About Benelli Bikes
Benelli, an Italian motorcycle manufacturer with a rich history dating back to 1911, has had a dynamic journey in the Indian motorcycle market. Benelli’s journey in the Indian motorcycle market has been marked by challenges and successes.
Despite initial setbacks, the company has shown resilience and adaptability in its approach to the Indian market. With a strong focus on product diversification, customer engagement, and strategic partnerships, Benelli has established a solid foundation for growth in India.
As the premium motorcycle segment expands, Benelli is well-positioned to capitalize on the growing demand, provided it can effectively address brand perception and service network expansion challenges.
The company’s future plans, including new product launches and potential entry into new segments, indicate a long-term commitment to the Indian market and a promising outlook for the brand in the years to come.
Timeline of Key Events
2014-2016: Initial Entry and Partnership with DSK Motowheels
Benelli first entered the Indian market through a partnership with DSK Motowheels in 2014. This collaboration involved a technical agreement where DSK would assemble and sell Benelli’s superbikes in India through exclusive dealerships. The initial product lineup included five motorcycles ranging from 300-cc to 1,130-cc models, catering to the premium segment of the Indian motorcycle market.
2016-2018: Operational Challenges and Temporary Halt
Despite the initial enthusiasm, Benelli faced significant challenges during this period. The partnership with DSK Motowheels encountered difficulties, leading to a temporary halt in operations in 2018. This setback was primarily due to financial issues faced by the DSK Group, which affected Benelli’s operations and market presence in India.
2018: Re-entry and New Partnership
In a strategic move to revitalize its presence in India, Benelli announced its re-entry into the market in 2018. This time, the company partnered with the Hyderabad-based Mahavir Group, specifically its Adishwar Auto Ride International (AARI) subsidiary. This partnership marked a new chapter for Benelli in India, allowing the company to resume operations and focus on expanding its product portfolio and market reach.
2019: Resumption of Operations and Expansion Plans
Benelli officially resumed operations in early 2019 under the new partnership with AARI. The company set up an assembly plant near Hyderabad with an initial production capacity of 7,000 units per year, scalable up to 10,000 units. This facility was crucial for assembling motorcycles from completely knocked down (CKD) kits, helping Benelli maintain competitive pricing in the Indian market.
2019-2020: Product Launches and Market Expansion
During this period, Benelli focused on expanding its product lineup and market presence:
- The company reintroduced models such as the TNT 300 naked, the faired TNT 302R, and the TNT 600i naked.
- New models like the Benelli TRK 502 adventure tourer and the Benelli Leoncino 500 scrambler were launched.
- Benelli planned to introduce two 250 cc bikes and a 400 cc motorcycle to diversify its portfolio further.
- The company aimed to expand its retail network, planning to set up around 40 retail hubs across India over two years.
2020-Present: Market Performance and Future Outlook
Benelli has continued to strengthen its position in the Indian market:
- The company has focused on customer-centric strategies, including reducing service costs, extending warranty periods, and improving service touchpoints.
- Benelli has successfully established a strong riding community in India, organizing customer rides and training programs to enhance brand loyalty.
- The Imperiale 400, a retro-classic model, has been particularly successful, topping sales charts due to its appeal and competitive pricing.
- Benelli has introduced attractive financing options, such as low EMI offers, to enhance the accessibility of its products.
Current Market Position and Performance
As of 2024, Benelli has established a significant presence in the Indian premium motorcycle market:
- The company offers a diverse product lineup, including models like the Benelli 502c, Imperiale 400, and Leoncino 250, catering to different segments of the motorcycle market.
- Benelli has expanded its dealership network, with plans to add up to 20 new dealers annually.
- The company aims to increase its market share in the 300-500 cc segment to around 25-30% over the next few years.
- Benelli faces competition from established players like Royal Enfield, KTM, and BMW in the premium motorcycle segment.
Challenges
Brand Perception: Benelli has faced challenges regarding its brand image, particularly after its acquisition by a Chinese company. This led to perceptions of lower quality.
Product Reliability: Some users have reported issues with reliability and quality, including jerky fueling and questionable equipment choices.
Service Network: The sparse service network, especially in tier-1 cities, has affected customer satisfaction and brand loyalty.
Market Competition: Benelli faces stiff competition from established brands in the premium motorcycle segment.
Successes
- Strategic Partnerships: The collaboration with AARI has allowed Benelli to restart operations focusing on customer-centric changes.
- Product Diversification: Benelli has diversified its product offerings to cater to different market segments.
- Community Building: The company has built a strong riding community in India, enhancing brand loyalty and customer engagement.
- Expansion Plans: Benelli’s ambitious plans to expand its dealership network and increase assembly capacity indicate a solid commitment to the Indian market.
Future Outlook
Benelli’s future in the Indian market looks promising, with several key initiatives planned:
- Product Expansion: The company plans to introduce new models, including the Leoncino and TRK series, to enhance its market presence.
- Scooter Segment Entry: Benelli is considering entering the scooter segment in India to leverage its international portfolio.
- Electric Vehicle Exploration: The company is exploring opportunities in the electric vehicle segment, aligning with the growing trend towards sustainable mobility solutions.
- Localization: Benelli is exploring the possibility of localizing more components to reduce costs and improve competitiveness.
- Dealership Expansion: The company aims to expand its dealership network across India.
