BMW R 12 OVERVIEW & PRICE
PERFOMANCE AND ENGINE
At the heart of the BMW R 12 lies a powerful 1,170 cc air/oil-cooled flat-twin boxer engine, a hallmark of BMW’s engineering prowess. This engine is not just about raw power but character and smooth delivery. Producing a robust 95 hp @ 6500 rpm and a maximum torque of 110 Nm @ 6000 rpm, the R 12 offers ample grunt for both city riding and highway cruising.
The engine’s power is harnessed through a six-speed gearbox with a shaft final drive, ensuring efficient power transfer to the rear wheel. What sets the R 12 apart is its two distinct riding modes – ‘Rock’ and ‘Roll’. These modes allow riders to adjust the throttle response and power delivery to suit different riding conditions, adding a layer of versatility to the cruiser experience. The R 12’s performance is further enhanced by its advanced suspension system.
MILEAGE AND FUEL EFFICIENCY
Regarding fuel efficiency, the BMW R 12 impresses with its economical performance. The motorcycle offers a fuel economy of approximately 50 miles per gallon (mpg), translating to about 21.2 km/l. This efficiency level is particularly noteworthy for a cruiser of this calibre and engine capacity.
The R 12 comes equipped with a 14-litre fuel tank, which, combined with its impressive fuel efficiency, provides an estimated range of approximately 274 kilometres on a full tank. This generous range makes the R 12 an excellent choice for daily commutes and longer touring rides, allowing riders to spend more time on the road and less time at fuel stations.
FEATURES AND TECHNOLOGY
The BMW R 12 is a technological tour de force, seamlessly blending classic aesthetics with modern amenities. Here’s a rundown of its standout features:
- LED Lighting: The R 12 comes with LED headlights, enhancing visibility and giving the bike a modern, distinctive look.
- Advanced Riding Modes: As mentioned earlier, the R 12 offers ‘Rock’ and ‘Roll’ riding modes, allowing riders to tailor their performance to their preferences and riding conditions.
- Keyless Ride: This convenient feature allows riders to start the bike without fumbling for keys, adding a touch of modern luxury to the riding experience.
- Dynamic Engine Brake Control: This system optimizes engine braking, providing smoother deceleration and enhancing overall control.
- Partial Integral Brake System: This advanced braking system ensures optimal brake force distribution, improving safety and rider confidence.
- Instrumentation: The R 12 features a classic-meets-modern instrument cluster with two round analogue gauges for speed and RPM. It also includes modern conveniences like a USB-C charging port and a 12V socket.
- Shift Assistant Pro: This feature allows for clutchless gear changes, making smoother rides and more straightforward operation, especially in traffic conditions.
- Customization Options: BMW offers various customization options, including the Option 719 Wheel Classic II and Billet Packs Shadow and Shadow II, allowing riders to personalize their R 12.
Build Quality
The BMW R 12 exemplifies the high standards of German engineering and craftsmanship. The motorcycle’s build quality is evident in every aspect of its construction, from the carefully selected materials to the meticulous assembly process. The R 12’s design features a vintage-inspired look with sleek lines and polished chrome accents, contributing to its timeless appeal and durability. The use of high-quality materials ensures that the motorcycle is aesthetically pleasing and built to last, providing longevity and reliability for riders.
Each R 12 undergoes stringent checks to ensure it meets the high standards expected of BMW products. This attention to detail is evident in the motorcycle’s fit and finish, from the welds’ precision to the paint finish’s smoothness. The R 12 nineT, a variant of the R 12, showcases premium build quality with its aluminium tank featuring brushed and clear-coated side panels. This adds to the aesthetic appeal and speaks to the durability and quality of materials used in the R 12 line.
HANDLING
The R 12 has a carefully designed suspension system that balances comfort and control. It features a telescopic front fork and a rear suspension strut, providing a smooth ride over various terrains. The motorcycle offers two distinct riding modes: ROLL and ROCK. The ROLL mode is optimized for a balanced cruiser feeling, providing a laid-back riding experience.
In contrast, the ROCK mode is designed for dynamic riding, allowing the rider to chase bends with optimum stability. The R 12 has a high-tech brake system, including ABS Pro, which regulates the braking effect depending on the lean angle. This feature increases riding safety and ensures reliable stopping power, contributing to the overall handling performance of the motorcycle.
Comfort
The motorcycle features a unique handlebar and footrest ergonomics to ensure a relaxed sitting position. This design is particularly inviting for first-time riders and those returning to motorcycling, providing an outstanding cruiser feeling. The R 12 boasts a low seat height, making it accessible and comfortable for many riders. In conjunction with the sizeable rear-wheel cover, the solo seat forms a classic cruiser fly line that slopes down towards the rear, enhancing comfort and aesthetic appeal.
The R 12 includes several features to enhance rider comfort, such as Keyless Ride, which allows starting the bike without a key. The optional ConnectedRide Control, including a smartphone holder, offers navigation assistance. In contrast, the optional Digital Display provides clear information at a glance.
STYLING
The motorcycle features a round instrument panel and a teardrop-shaped steel tank reminiscent of the “Toaster Tanks” from the 1970s BMW /5 models. The bike’s aesthetics are enhanced by a sizeable rear-wheel cover and function-integrated indicator lamps with integrated rear lights, giving it a compact and coordinated rear section.
The R 12’s classic tubular spaceframe and flat suspension strut provide maximum freedom for customization, allowing owners to personalize the tank seat area. Optional customizing parts like drag bar handlebars and custom rear-end trim can give the R 12 a striking bobber style.
COLOR OPTIONS AND VARIANTS
The BMW R 12 is available in a single variant in India but offers three distinct colour schemes:
- Blackstorm Metallic
- Aventurin Red Metallic
- Avus Silver Metallic
While there is only one standard variant, BMW offers various optional equipment and accessories for further customization, including the Passenger package, Classic black spoked wheel, Classic II gold, Headlight Pro, Tyre pressure control, Digital Display, and ConnectedRide Control.
VALUE FOR MONEY AND PRICING
Priced at ₹ 20,10,000 lakh ex-showroom in India, the BMW R 12 positions itself as a premium offering in the cruiser segment. When compared to its competitors. It is more affordable than the Indian Chief Classic, priced at ₹21.3 lakh ex-showroom in New Delhi. It competes closely with models like the Harley-Davidson Nightster and Triumph Bonneville Speedmaster regarding features and pricing. The R 12 offers a compelling package of classic design and modern technology, making it a strong contender in the premium cruiser segment. While its price is higher, the features and brand value associated with BMW may justify the cost for many buyers.
BMW R 12 VERDICT
The BMW R 12 stands as a testament to BMW’s commitment to blending classic design with modern technology in the Indian market. Its powerful engine, advanced features, and comfortable riding experience make it a compelling option for cruiser enthusiasts. While the premium pricing may be a consideration for some, the R 12’s unique styling, customization options, and the prestige of the BMW brand offer significant value. For riders seeking a motorcycle that combines retro charm with contemporary performance and comfort, the BMW R 12 presents an attractive proposition. However, potential buyers should carefully consider their needs, budget, and preferences, comparing the R 12 with its competitors to determine if it fits their riding aspirations.
PROS
- Powerful Engine: The BMW R 12 has a robust 1,170 cc air/oil-cooled flat-twin boxer engine, delivering 95 horsepower at 6,500 rpm and a maximum torque of 110 Nm at 6,000 rpm.
- Advanced Technology: Including features like lean-sensitive ABS, traction control, and multiple riding modes provides a modern riding experience.
- Aesthetic Appeal: The R 12 is noted for its pleasing aesthetics and proportions, making it one of the prettiest bikes available.
- Comfort and Ride Quality: The bike offers a relaxed cruiser feel, which suits its character and provides a comfortable riding experience.
- Customization Options: BMW offers various optional packages that allow for personalization, which can appeal to enthusiasts.
CONS
- High Price Point: The R 12’s premium pricing may be a barrier for some potential buyers, especially when compared to slightly less expensive models offering similar features.
- Weight: With a weight of 227 kg, the R 12 might be considered heavy by some riders, potentially affecting manoeuvrability and ease of handling.
- Limited Variants: The R 12 is available in a single variant, which may limit choices for consumers looking for different configurations or features.
- Idle Characteristics: Some reviews mention that the idle of the engine is unusual, which might not be to everyone’s liking.
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LIST OF ALL BMW MOTORRAD BIKES
About BMW Motorrad Bikes
BMW Motorrad , BMW’s motorcycle division, entered the Indian market in 2017 and has quickly become a leader in the premium motorcycle segment. The brand offers various motorcycles, including adventure, touring, roadsters, and sport bikes. BMW Motorrad’s success in India is due to strategic partnerships, innovative products, and a focus on the changing preferences of local motorcycle enthusiasts.
TIMELINE OF BMW MOTORRAD IN INDIA
1990s – Early 2000s: Initial Engagements
In the late 1990s, BMW Motorrad first attempted to enter the Indian market by introducing the F650 Funduro, which was developed in partnership with Hero Motors. However, the high pricing limits its success.
2007-2016: Pre-Official Entry Phase
2007: BMW Motorrad motorcycles became available in India through imports by enthusiasts and third-party dealers but without an official operational presence.
2013-2016: Strategic Partnership and Preparation
April 2013: BMW Motorrad signed a long-term strategic partnership with TVS Motor Company to manufacture sub-500cc motorcycles for global markets.
2016-2017: Official Entry and Establishment
- Last Quarter of 2016: BMW Motorrad officially announces its entry into the Indian market.
- 2016 Auto Expo: The BMW G 310 R is showcased, marking BMW Motorrad’s entry into the sub-500cc segment in India.
- April 2017: BMW Motorrad officially launches its operations in India as part of BMW Group India.
- The initial product lineup includes premium models like the R1200GS, R1200GS Adventure, S1000RR, S1000XR, and R Nine T, imported as Completely Built Units (CBUs).
2018-2019: Product Expansion and Network Growth
- July 2018: The BMW G 310 R and G 310 GS were launched and manufactured at TVS’s Hosur plant in Tamil Nadu.
- BMW Motorrad expands its dealership network across major Indian cities, including Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, and Kolkata.
2020-2021: Adapting to New Norms and Growth
- 2020: Introduction of BS6-compliant models, including updated G 310 R and G 310 GS versions.
- 2021:
1. Unveiling of the M 1000 RR, BMW’s first M-branded motorcycle in India.
2. Expansion of the touring lineup with models like the BMW R 1250 RT and R 18.
3. BMW Motorrad India records its highest-ever annual sales with 5,191 units sold.
2022-2023: Record Growth and Market Expansion
- 2022:
1. BMW Motorrad achieves significant sales growth, with the G 310 series emerging as a best-seller.
2. Sales reach 7,282 units, marking a 40% increase from 2021.
- 2023:
1. BMW Motorrad India achieves record sales of 8,768 units, a 20.4% year-on-year growth.
2. The G 310 series accounts for 88% of total sales.
3. Launch of limited edition models BMW R nineT 100 Years and BMW R 18 100 Years to celebrate BMW Motorrad’s centenary.
4. Production of the BMW CE 02, BMW Motorrad’s first e-scooter, begins at TVS Motor’s Hosur facility.
2024 and Beyond: Future Outlook
- BMW Motorrad plans to expand its product lineup, focusing on electric vehicles (EVs) and new models.
- The partnership with TVS Motor Company is set to explore future technologies and expand manufacturing networks beyond India.
- Introduction of the Retail. The NEXT concept allows dealers to sell BMW, MINI, and BMW Motorrad products under one roof.
Manufacturing and Distribution Strategy
BMW Motorrad’s manufacturing strategy in India centres its partnership with TVS Motor Company. The collaboration began in 2013 and focused on producing sub-500cc motorcycles for Indian and global markets. The manufacturing occurs at TVS’s Hosur plant in Tamil Nadu, which has been crucial in making the G 310 series, including the BMW G 310 R, G 310 GS, and G 310 RR.
The distribution strategy involves an expanding network of dealerships across major Indian cities. BMW Motorrad has also introduced the Retail. The NEXT concept integrates the sale of BMW, MINI, and BMW Motorrad products under one roof, enhancing customer experience and streamlining the purchasing process.
Market Position and Performance
BMW Motorrad has established itself as a leader in the premium motorcycle segment in India. The brand’s sales performance has been impressive, with consistent year-on-year growth. In 2023, BMW Motorrad India sold a record 8,768 units, marking a 20.40% year-on-year increase. This performance contributed to 4.19% of BMW Motorrad’s global sales, highlighting India’s growing importance in the company’s international strategy.
Future Outlook
BMW Motorrad’s future in India looks promising, with plans to:
- Expand its product lineup, mainly focusing on electric vehicles (EVs).
- Strengthen its partnership with TVS Motor Company, exploring future technologies and sustainable mobility solutions.
- Enhance its manufacturing capabilities and distribution network to cater to growing demand.
- Continue focusing on the premium segment while offering more accessible models to broaden its customer base.
In summary, BMW Motorrad has successfully established itself in India through strategic partnerships and innovative products. With the brand’s ongoing evolution, it is well-equipped to take advantage of the increasing demand for premium motorcycles in the country.
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