KEEWAY SR 250 OVERVIEW & PRICE
Performance
The Keeway SR 250 is powered by a 223 cc air-cooled, single-cylinder engine that delivers a balanced performance suitable for urban commuting and occasional longer rides. The engine produces a maximum power output of 16.22 PS at 7500 rpm and a peak torque of 16 Nm at 6500 rpm.
This power delivery is channelled through a 5-speed manual transmission, providing a range of gear ratios to suit various riding conditions. The motorcycle boasts a top speed of around 120 kmph, which is adequate for its segment and intended use.
While the SR 250 performs well in city conditions, some users have noted that it may not be the ideal choice for extended highway travel due to its limited power and lightweight build, which can be affected by strong winds or heavy vehicles.
Mileage
Fuel efficiency is crucial for Indian consumers, and the Keeway SR 250 doesn’t disappoint. The company claims a mileage of up to 40 kmpl. However, as with most vehicles, real-world mileage may vary. User reviews suggest that the actual mileage might be slightly lower, with some riders reporting an average of around 37.5 kmpl. This discrepancy is common and can be attributed to riding conditions, maintenance, and individual riding styles.
Features
The Keeway SR 250 comes equipped with a range of features that enhance its appeal:
- LED Lighting: The bike incorporates modern LED lighting, providing style and improved visibility.
- Digital Instrument Cluster: A colour digital instrument cluster is included, blending modern technology with the classic design.
- Dual-Channel ABS: The SR 250 features dual-channel ABS, a significant safety feature that sets it apart from some competitors in its class.
- Fuel Capacity: With a fuel tank capacity of 14.2 litres, the SR 250 is designed for moderate to long rides without frequent refuelling stops.
Handling and Comfort
The Keeway SR 250’s lightweight design, with a kerb weight of 120 kg, contributes significantly to its agility and ease of handling. This makes it particularly suitable for navigating through city traffic and tight spaces.
The upright riding position and an accessible seat height of 780mm provide a comfortable ride, especially for urban commutes. While the lightweight nature of the bike enhances its manoeuvrability in urban settings, it’s worth noting that this same characteristic can lead to some instability on highways, especially in the presence of heavy vehicles or strong crosswinds.
Build Quality
The build quality of the Keeway SR 250 has received mixed reviews. Some users appreciate the overall construction, while others have pointed out that the fit and finish are average, potentially not meeting the expectations of all buyers. This aspect of the motorcycle might be a consideration for those who prioritise premium build quality in their purchases.
Styling and Color Options
The Keeway SR 250 stands out with its retro-inspired design, featuring elements such as a chunky fuel tank and ribbed seat that give it a distinctive road presence.
The bike is available in three colour variants:
- Glossy White
- Glossy Red
- Glossy Black
These colour options are offered at the same price, allowing buyers to choose based on personal preference without additional cost considerations.
Design elements that contribute to its classic appeal include:
- Round headlight
- Single-pod instrument cluster
- Chrome accents on aspects like the fuel-filler cap
- Wire-spoke wheels with block pattern tyres
Value for Money
Priced at approximately ₹ 1,49,000 ex-showroom, it competes with established models like the TVS Apache RTR 160 4V, TVS Ronin 225, Royal Enfield Hunter 350, and Bajaj Avenger Cruise 220. The SR 250 offers good comfort, features, and safety value, particularly with its dual-channel ABS. However, alternatives like the TVS Apache RTR 160 4V might present a more attractive option for those prioritising performance and a lower price point.
KEEWAY SR 250 VERDICT
The Keeway SR 250 is an intriguing option in the Indian motorcycle market, particularly for those drawn to retro-styled bikes with modern features. Its strengths lie in its distinctive design, comfortable riding position, and suitability for urban commuting.
The inclusion of dual-channel ABS and competitive pricing further enhance its appeal. The SR 250’s performance, while adequate for city use, may not satisfy riders looking for more power or those who frequently embark on long-distance journeys.
Ultimately, the Keeway SR 250 caters to a specific niche – riders prioritising style, comfort, and urban practicality over high-performance specifications. For those whose needs align with these characteristics, the SR 250 offers a compelling package.
PROS
- Eye-catching retro styling with modern touches
- Lightweight design (120 kg) for easy handling in urban environments
- Comfortable riding position and accessible seat height
- Adequate power for city commutes
- Competitive pricing in its segment
- Dual-channel ABS for enhanced safety
CONS
- Limited service network and spare parts availability
- Essential build quality with average fit and finish
- Potential instability on highways due to lightweight design
- Limited brand recognition and perception issues as a China-manufactured bike
- Performance may not match some competitors in the segment
OTHER RELATED LINKS FROM BIKELEAGUE INDIA
LIST OF ALL KEEWAY BIKES
K300 R
294.2cc, 28-32.30km/l
27.88 PS @ 8750 rpm
25 Nm @7000 RPM
Price – ₹ 2,65,000 Onwards
K300 N
292.4cc, 28-32km/l
27.88 PS @ 8750 rpm
25 Nm @7000 RPM
Price – ₹ 2,29,000 Onwards
SR 250
223cc, 45-50km/l
16.22 PS @7500 rpm
16 Nm @6500 RPM
Price – ₹ 1,49,000 Onwards
SR 125
125cc, 45-50km/l
9.83 PS @ 9000 rpm
8.2 Nm @7500 RPM
Price – ₹ 1,21,480 Onwards
ABOUT KEEWAY BIKES
Keeway, a Hungarian motorcycle brand owned by China’s Qianjiang Group, has made significant strides in the Indian two-wheeler market since its entry in 2022. Since entering the Indian market in 2022, Keeway has made significant strides in establishing itself as a competitive player in the two-wheeler segment.
With a diverse product portfolio, strategic partnerships, and ambitious expansion plans, Keeway is well-positioned to capture a larger share of the Indian market in the coming years. The company’s focus on unique product offerings, its global experience, and the backing of its parent company provide a strong foundation for future growth and success in India’s dynamic two-wheeler market.
Background and Global Presence
Keeway is part of the KEEWAY GROUP and includes other notable brands such as Benelli. The company has established a solid global presence, with operations in over 90 countries. This extensive international network has given Keeway the experience and resources necessary to enter and compete in diverse markets, including India.
Entry into the Indian Market
Keeway officially entered the Indian market on May 17, 2022, marking a significant milestone in the company’s expansion strategy. This entry was part of a broader initiative to capitalize on the growing demand for two-wheelers in India, leveraging the support of its parent company, the Qianjiang Motorcycle Group.
Chronological Timeline of Key Events and Product Launches
2022
May 17, 2022: Keeway officially enters the Indian market.
May 2022: Keeway introduces its initial product lineup in India
- K-Light 250V Cruiser Motorcycle
- Vieste 300 Maxi Scooter
- Sixties 300i Scooter
September 2022: Launch of K300 N and K300 R Motorcycles, starting at Rs 2.65 lakh.
Late 2022: Introduction of the V302C Cruiser, priced at Rs 3.89 lakh.
2023
- Early 2023: Launch of the SR250, Keeway’s second offering after the SR125, introduced in 2022.
- April 2023: Keeway India announces price reductions for the K300 N and K300 R models, making them more affordable by up to ₹55,000.
- Ongoing: Expansion of dealership network, including opening a new dealership in Ranchi in collaboration with Benelli.
Product Portfolio
keeway’s product portfolio in India includes a diverse range of two-wheelers catering to various segments:
- K-Light 250V Cruiser: Features a 249cc air-cooled four-valve V-twin engine, producing 18.7 hp and 19 Nm of torque. It is India’s first 250cc cruiser motorcycle with a belt drive system.
- Vieste 300 Maxi Scooter: Equipped with a 278.2cc single-cylinder liquid-cooled engine, producing 18.7 hp and 22 Nm of torque.
- The sixties 300i Scooter: Shares the engine with the Vieste 300 and features retro styling inspired by the 1960s.
- K300 N and K300 R Motorcycles: Designed to compete with models like the KTM 250 Duke.
- V302C Cruiser: One of Keeway’s premium offerings in India.
- SR250: Launched in 2023 as a follow-up to the SR125.
Market Positioning and Target Audience
Keeway has positioned itself as a brand offering unique and stylish two-wheelers in the mid-size segment. The company’s target audience likely includes young professionals, urban commuters, and motorcycle enthusiasts seeking stylish and reliable transportation options. Keeway’s diverse product range, from cruisers to scooters, allows it to cater to various consumer preferences and needs.
Marketing Strategy and Dealership Network
Keeway’s marketing strategy in India focuses on building brand awareness and highlighting the unique features of its products. The company has partnered with Adishwar Auto Ride India to leverage Benelli’s network of over 40 dealers nationwide. This partnership has been crucial for Keeway’s expansion, with plans to onboard over 100 dealers by the end of 2023.
Future Plans
Keeway has ambitious plans for the Indian market, including:
- Product Expansion: The company aims to introduce products across various categories, including high-end scooters, muscular cruisers, sports motorcycles, and retro-street motorcycles.
- Entry into E-Mobility: Keeway plans to launch electric bicycles, aligning with the growing trend towards sustainable transportation solutions.
- Manufacturing Capacity Expansion: The Benelli India assembly plant in Hyderabad, which currently has a manufacturing capacity of 30,000 units per annum, can be expanded to 45,000 units per annum to support keeway’s growth
