ABOUT ULTRAVIOLETTE ELECTRIC BIKES
Ultraviolette Automotive, a Bengaluru-based startup, has been at the forefront of the electric motorcycle revolution in India. Founded in 2016 by Narayan Subramaniam and Niraj Rajmohan, the company has made significant strides in developing high-performance electric motorcycles, notably the Ultraviolette F77, which has garnered attention for its advanced technology and impressive performance.
Ultraviolette Automotive has rapidly evolved from a startup to a critical player in India’s electric motorcycle industry. With its innovative approach and commitment to performance and technology, Ultraviolette is poised to significantly impact domestically and internationally. The company’s strategic expansions and product developments reflect its ambition to lead the electric motorcycle revolution globally.
Timeline and Key Developments
- 2016: Foundation and Initial Development
Ultraviolette Automotive was founded in 2016, inspired by aerospace design principles to create innovative electric motorcycles.
- 2018: Investment and Expansion
The company received investment from TVS Motor Group, which helped expand its facilities and invest in research and development for the F77.
- 2019: Initial Showcasing
The F77 was showcased with futuristic styling and a swappable battery, promising performance comparable to 250-350cc petrol motorcycles.
- 2022: Launch and Market Entry
Ultraviolette launched the F77 in India on November 24, 2022, available in three variants: Airstrike, Shadow, and Laser.
The company received significant pre-launch interest, with 70,000 booking inquiries from 190 countries.
- 2023: Expansion and Recognition
The F77 was recognized as a significant step in the Indian motorcycle industry, offering high performance at a competitive price.
Deliveries began in Bengaluru, with plans to expand to more cities.
- 2024: Introduction of F77 Mach 2 and Global Ambitions
Ultraviolette released the F77 Mach 2, featuring a 10.3 kWh battery and advanced features like Violette A.I. Company announced plans to expand internationally, targeting the European market and aiming to be present in 30 Indian cities by mid-2024.
Performance and Features
The Ultraviolette F77 and its variants, including the Mach 2, are known for their impressive performance metrics. For instance, the F77 Mach 2 Recon variant offers a top speed of 155 km/h and a range of up to 323 km on a single charge, thanks to its 10.3 kWh battery. The motorcycle has advanced features such as dual-channel ABS, multiple ride modes, and an intelligent tech suite powered by Violette A.I.
Market Position and Future Plans
Ultraviolette aims to establish a strong presence in the global electric motorcycle market. The company plans to expand its distribution network in India and enter international markets, starting with Europe. By 2024, Ultraviolette intends to lead multiple motorcycle segments and markets worldwide.
