Ather Rizta

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INTRODUCTION

Ather Energy has positioned the Ather Rizta as a premium family electric scooter. This move demonstrates the company’s commitment to expanding its product lineup and catering to a broader consumer base. The Rizta competes with popular electric scooters like the Ola S1 Pro and TVS iQube. However, it offers superior build quality, advanced features, and a more extended seat, making it an ideal choice for families and urban commuters interested in eco-friendly transportation.

GALLERY

KEY SPECIFICATIONS

BATTERY TYPE

Lithium-ion

RANGE

123-160km/full charge

POWER

N/A

TORQUE

N/A

MAX SPEED

80km/h

CHARGING TIME

5h (0-100%)

REAR SUSPENSION

Cantilever suspension

KERB WEIGHT

120 Kg

Ratings

  • 95%

    Performance

  • 95%

    Features

  • 95%

    Handling

  • 95%

    Comfort

  • 95%

    Build Quality

  • 95%

    Styling

  • 95%

    Value for Money

  • 95%

    Total

Ather Rizta Price

State - DELHI
City - DELHI
Price (Ex-showroom) - 99,999

SPECIAL FEATURES

1

TFT TOUCH SCREEN

2

ALEXA SKILLS

3

FALLSAFE

4

ANDROID OPEN SOURCE OS

5

17.7 CM (7”) TFT TOUCH SCREEN

6

EMERGENCY STOP SIGNAL

7

SKID CONTROL

8

GOOGLE MAPS SUITE

9

AUTO INDICATOR CUT-OFF

10

EMERGENCY STOP SIGNAL

11

FAST CHARGING

12

AUTO HOLD

Full Specifications

City 113-123km/full charge
Highway 118-128km/full charge
Motor Type PMSM
Power 4.3 kW
Torque 22Nm
Top Speed 80km/h
Transmission Automatic
Battery Type Lithium-ion, 2.9 kWh
Speedometer Digital
Odometer Digital
Touch screen No
Low Battery Indicator Yes
Start Type Electric Start
USB Charging Port Yes
Clock Yes
Pass Light Yes
CBS Yes
Under Seat Storage 34 Ltr
Tyres (F) 90/90-12 tubeless
Tyres (R) 100/80-12 tubeless
Brakes (F) Disc
Brakes (R) Drum
Front Suspension Telescopic Forks
Rear Suspension Monoshock Absorbers
Kerb Weight 119kg
Ground clearance 165mm
Length*width*Height 1850mm * 750mm * 1140mm
Seat height 780 mm
Battery 2.9kWh Lithium-ion
Charging Time (0-100%) 5 Hrs
Head Lamp LED
Tail Lamp LED

ATHER Videos

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Ather Rizta OVERVIEW & PRICE

PERFORMANCE AND RANGE

The Ather Rizta is not just another electric scooter. It’s a powerhouse on wheels, engineered to deliver an impressive performance perfect for urban commuting. The scooter boasts a Permanent Magnet Synchronous Motor (PMSM) with a peak motor output of 4.3 kW and a rated torque of 22 Nm. With a maximum speed of 80 km/h and the ability to accelerate from 0 to 40 km/h in just 3.9 seconds, the Rizta is a thrill to ride, showcasing its responsive performance.One of the Rizta’s standout features is its range, which caters to the needs of urban commuters. The Rizta offers two battery choices: a 2.9 kWh and a 3.7 kWh lithium-ion battery. The 2.9 kWh battery provides an IDC (Indian Driving Cycle) range of 123 km, suitable for daily city commutes.The 3.7 kWh battery extends this to an impressive 160 km, making it an excellent choice for those who need to travel longer distances without frequent recharging. Both batteries can be fully charged reasonably, with the 2.9 kWh battery taking approximately 6.4 hours and the 3.7 kWh battery taking about 4.5 hours to reach full charge.

BUILD QUALITY

Ather Energy has strongly emphasised the build quality and durability of the Rizta. The scooter utilises high-quality materials, including aluminium casings for the battery pack, which enhance safety and improve thermal performance. The Rizta features a robust build with a sleek, futuristic design that aligns with Ather Energy’s reputation for producing stylish electric scooters. The manufacturing process includes stringent quality control measures to ensure each unit meets Ather Energy’s high standards. The battery pack underwent a unique drop test from a height of 40 feet to simulate real-world accident scenarios, demonstrating its resilience and the effectiveness of its protective casing.

FEATURES

The Ather Rizta is packed with features that enhance its appeal to family-oriented consumers:

  1. Smart Instrument Cluster: A fully digital instrument cluster provides essential information at a glance, including speed, battery status, and trip information.
  2. Connectivity: The scooter offers smartphone connectivity, allowing riders to access navigation, music, and other apps directly from the instrument cluster.
  3. Over-the-Air Updates: Ather Energy plans to provide over-the-air updates, ensuring that riders can access the latest software enhancements without visiting a service centre.
  4. Safety Features: The Rizta prioritises safety with features such as:
  1. Anti-lock Braking System (ABS)
  2. LED lighting for improved visibility
  3. Side-stand engine cut-off switch
  4. SkidControl Technology: A proprietary traction control system for maintaining stability on low-friction surfaces
  5. Comfort and Convenience: The scooter offers a spacious cabin with ample room for rider and pillion and a practical under-seat storage compartment.
  6. Connected Features: A 7-inch touchscreen display provides access to navigation, battery status, and other essential information.

COMFORT

The Rizta boasts the longest seat for an Indian scooter, comfortably accommodating two adults and additional luggage. The soft seat cushion and spacious floorboard ensure comfort for riders of all heights. The well-tuned suspension setup provides a comfortable experience, maintaining stability and composure at various speeds.The electric motor operates silently with zero vibrations when idling, contributing to a serene and enjoyable riding experience. With 34 litres of under-seat storage, the Rizta can easily accommodate a full-face helmet and other essentials, adding to its practicality for daily commutes.

HANDLING

The Rizta offers a neutral-feeling ride that balances agility with stability. While not as sharp as Ather’s performance-oriented 450 series, it provides effortless manoeuvrability in city traffic. Equipped with a telescopic fork suspension at the front and a mono-shock at the rear, the Rizta is tuned for comfort. This setup handles most speed breakers and potholes, ensuring a smooth ride even on challenging urban roads.The scooter features a disc brake at the front and a drum brake at the rear, which provide reliable stopping power. Including Ather’s proprietary SkidControl technology enhances safety by maintaining the scooter’s line during harsh braking conditions. This innovative regenerative braking system allows riders to decelerate by simply twisting the throttle in the opposite direction, reducing the need for frequent brake lever use and providing a seamless braking experience.

STYLING AND DESIGN

The Ather Rizta combines sleek, modern design with practical features that cater to family needs. Full LED lighting, including a large LED headlight, enhances visibility and the scooter’s contemporary aesthetic. Including alloy wheels improves the Rizta’s stylish appearance, safety, and performance.The scooter features a clean, simplistic design with minimal cuts on its side panels, giving it a contemporary look that appeals to many consumers. The generous floorboard area enhances comfort and practicality, allowing for easy foot placement and additional storage options. The tail light mirrors the bar-style shape of the headlight, creating a cohesive design that flows seamlessly from front to back.

COLOUR OPTIONS AND VARIANTS

The Ather Rizta is available in two main variants, each offering a range of colour options to suit different preferences:

    S variant:

  1. Price: Starts at ₹99,999 (ex-showroom)
  2. Battery: 2.9 kWh with a range of 123 km
  3. Colour Options:
  • Pangong Blue
  • Siachen White (exclusive to S variant)
  • Deccan Grey
  • Z Variant:

    1. Price: Starts at ₹1,24,999 (ex-showroom) for 2.9 kWh battery, ₹1,44,999 for 3.7 kWh battery
    2. Battery Options: 2.9 kWh (123 km range) or 3.7 kWh (160 km range)
    3. Colour Options:
      Monotone: Pangong Blue, Cardamom Green, Alphonso Yellow
      Dual-Tone: Pangong Blue with White, Cardamom Green with White, Alphonso Yellow with White, Deccan Grey with White

    These vibrant colour options allow for personalisation, catering to diverse aesthetic preferences and making the Ather Rizta a versatile choice for consumers.

    VALUE FOR MONEY AND PRICING

    With a starting price of ₹99,999 for the S variant, the Rizta is positioned competitively in the electric scooter market, offering a balance of features and affordability. Features like the 7-inch touchscreen display, Google Maps navigation (in the Z variant), and SkidControl technology provide significant value, especially compared to similarly priced competitors.The availability of two battery options (2.9 kWh and 3.7 kWh) allows customers to choose based on their range requirements and budget, enhancing the overall value proposition. As an electric vehicle, the Rizta offers significantly lower running costs than traditional petrol scooters, contributing to long-term savings for owners. Ather Energy’s reputation for quality and innovation adds value to Rizta, potentially justifying a slight premium over some competitors.

    Ather Rizta VERDICT

    The Ather Rizta is designed with family-oriented features, backed by Ather Energy’s strong reputation for quality. Although the initial price is higher than some traditional scooters, the long-term savings on running costs and reduced environmental impact make it appealing for urban commuters.With various colour options and two variants, buyers can select a model that suits their preferences. As India shifts towards electric mobility, the Ather Rizta emerges as a practical choice. It balances performance and comfort effectively, making it an excellent option for families transitioning to electric scooters.

    PROS

    • Comfortable Ride: The well-tuned suspension and spacious seating make for a comfortable riding experience, especially in urban environments.
    • Advanced Technology: Features like the touchscreen display, connectivity options, and SkidControl technology set Rizta apart from many competitors.
    • Stylish Design: The modern, minimalist design appeals to many consumers and adds to the scooter’s premium feel.
    • Colour Options: The variety of colour choices allows for personalisation, catering to different tastes.
    • Practical Storage: The 34-litre under-seat storage is generous and practical for daily use.
    • Environmental Impact: As an electric vehicle, the Rizta contributes to reducing carbon emissions, appealing to environmentally conscious consumers.

    CONS

    • Initial Cost:The upfront cost may be higher than that of traditional petrol scooters, which could be a barrier for some buyers.
    • Charging Infrastructure: The availability and reliability of charging stations may be a concern, especially for those considering long-distance travel.
    • Charging Infrastructure: The availability of charging stations may be limited, especially in rural areas.
    • Range Limitations: While the range is sufficient for urban commuting, it may not be ideal for long trips without charging stops.
    • Performance Ceiling: The top speed of 80 km/h may be limiting for some riders, especially compared to high-performance petrol scooters.
    • Headlight Positioning: The headlight mounted on the front body has been noted as a potential design issue, as it may not adequately illuminate during turns.

    OTHER RELATED LINKS FROM BIKELEAGUE INDIA

    LIST OF ALL ATHER BIKES

    About Ather Electric Scooters

    Ather Energy is a prominent Indian electric vehicle (EV) company specializing in electric scooters. Founded in 2013 by Tarun Mehta and Swapnil Jain, Ather has significantly impacted the Indian EV market through its innovative products and strategic growth initiatives.They introduced 4 new models in India with most popular bikes being Rizta, 450X and 450S.

    Founding and Early Years (2013-2015)

    Ather Energy was founded in October 2013 at the Indian Institute of Technology-Madras Research Park by Tarun Mehta and Swapnil Jain, who envisioned a future powered by clean energy. In December 2014, Flipkart founders Sachin Bansal and Binny Bansal invested $1 million as seed capital, providing the initial financial boost needed for development. By May 2015, Ather had secured an additional $12 million from Tiger Global to further its development, testing, and production efforts.

    Product Development and Launch (2016-2018)

    Ather unveiled its first electric scooter, the S340, on February 23, 2016, at the Surge technology conference in Bangalore. This period also saw significant investments, including ₹180 crore (US$24 million) from Hero MotoCorp in October 2016, which helped Ather scale up production. The company launched the Ather 450 in September 2018, marking its entry into the market with a premium electric scooter.

    Expansion and Growth (2019-2021)

    In May 2019, Ather raised $51 million in a funding round led by Sachin Bansal’s $32 million investment. By December 2019, Ather had signed a Memorandum of Understanding (MoU) with the Government of Tamil Nadu to set up a 400,000 sq. ft. manufacturing plant in Hosur. The Hosur plant began operations on January 2, 2021, significantly boosting Ather’s production capacity. During this period, Ather expanded its presence to 27 cities across 15 states and established over 1000 fast charging points in 80+ cities.

    Recent Developments and Future Plans (2022-2024)

    Ather continued to innovate and expand its product line with the launch of the Ather 450X on January 28, 2020, and the Ather 450X 3 on July 19, 2022. The company has also focused on increasing its manufacturing capacity, aiming to produce 450,000 e-scooters annually by expanding its Hosur plant. In 2023, Ather began selling its scooters in Nepal and plans to enter Southeast Asia, Latin America, and Europe.

    Ather has raised $578.3 million in funding over 11 rounds, with significant contributions from investors like Hero MotoCorp, Tiger Global, and Flipkart co-founder Sachin Bansal. The company has also filed 212 patents in India and five internationally, underscoring its commitment to innovation.

    Strategic Initiatives and Market Impact

    Ather Energy has prioritized sustainability and innovation, from electric vehicles to manufacturing practices. The company offers a comprehensive EV ecosystem, including charging stations and after-sales service, significantly boosting the Indian EV industry. Ather’s innovative marketing strategies and focus on customer experience have increased consumer awareness and acceptance of electric vehicles in India.

    Challenges and Opportunities

    Despite its successes, Ather has faced challenges such as supply chain disruptions, increased raw material costs, and a chip shortage, impacting its profitability and production timelines. However, the company remains optimistic about the future, with plans to ramp up production and fully utilize its annual output capacity by the end of 2023.

    Timeline of Key Milestones

    1. October 2013: Ather Energy was founded at IIT-Madras Research Park.
    2. December 2014: $1 million seed capital from Flipkart founders.
    3. May 2015: $12 million investment from Tiger Global.
    4. February 2016: Unveiling of the first scooter, S340.
    5. October 2016: ₹180 crore investment from Hero MotoCorp.
    6. September 2018: Launch of Ather 450.
    7. May 2019: $51 million funding round led by Sachin Bansal.
    8. December 2019: MoU with Tamil Nadu Government for Hosur plant.
    9. January 2021: Hosur plant begins operations.
    10. January 2020: Launch of Ather 450X.
    11. July 2022: Launch of Ather 450X 3.
    12. 2023: Expansion to Nepal and plans for Southeast Asia, Latin America, and Europe.
    13. 2024: Submission of draft papers to SEBI for IPO.

    Other related links from Bikeleague India

    1. Electric scooter vs Petrol scooter – Which is best
    2. Top 10 electric scooters with highest range in India
    3. Ather 450 X
    4. Ather 450 S
    5. Ather 450 Apex

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