Early Beginnings
Bajaj Auto was established on November 29, 1945, as M/s Bachraj Trading Corporation Private Limited. Initially, the company imported and sold two- and three-wheelers in India. In 1959, Bajaj Auto obtained a license from the Government of India to manufacture these vehicles, marking the beginning of its manufacturing journey.
Expansion and Iconic Models
The 1960s and 1970s were transformative decades for Bajaj Auto. The company launched its first vehicle, the Vespa 150, in 1960. By 1970, Bajaj had rolled out its 100,000th vehicle. Introducing the iconic Chetak scooter in 1972 became a significant milestone, making Bajaj a household name in India.
Diversification into Motorcycles
In the 1980s, Bajaj Auto began diversifying into motorcycles, including the introduction of the new Bajaj motorcycle range. The company partnered with Kawasaki to launch the KB100 motorcycle in 1986, which was one of the first Bajaj motorcycles in India. This move marked Bajaj’s transition from a scooter manufacturer to a comprehensive two-wheeler manufacturer with a growing lineup of new Bajaj motorcycles. The 1990s saw further expansion with the launch of models like the Bajaj Sunny and the M-50, establishing Bajaj motorcycles in India as reliable choices for consumers. Today, the competitive Bajaj bikes price continues to attract customers, and the brand remains committed to releasing new Bajaj motorcycle models that cater to various segments while keeping the Bajaj bikes price accessible.
The Pulsar Revolution
The early 2000s marked a revolutionary period for Bajaj Auto, with the launch of the Bajaj Pulsar in 2001. The Pulsar series redefined sports biking in India, offering a blend of performance and affordability. The Pulsar 150 and 180 variants became immensely popular, followed by upgrades and new models like the Pulsar 200 and 220-Fi.
Strategic Partnerships and Innovations
Bajaj Auto has strategically partnered with global brands to enhance its product offerings, particularly in the segment of Bajaj motorcycle in India. In 2007, Bajaj acquired a stake in KTM, which led to the introduction of KTM models in India. The partnership with Triumph Motorcycles in 2017 aimed to develop mid-capacity motorcycles, further expanding Bajaj’s portfolio.
Recent Developments
In recent years, Bajaj Auto has continued to innovate and expand in the Indian market with a strong focus on new Bajaj motorcycles. The company launched the all-electric Chetak scooter in 2020, marking its entry into the electric vehicle market. Bajaj bikes in India are known for their impressive mileage, and the company is constantly enhancing this reputation by offering models with competitive Bajaj bike prices. Investments in new manufacturing units and partnerships with brands like Triumph highlight Bajaj’s commitment to growth and innovation. Bajaj bikes’ mileage remains a key selling point, ensuring they are a popular choice among consumers. With a variety of Bajaj bikes in India and continuous innovation in new Bajaj motorcycle models, the brand is poised to maintain its strong market presence.
