About BRIXTON motorcycles
Brixton Motorcycles partnered with KAW Veloce Motors Pvt. Ltd. for manufacturing and distribution in India. The collaboration led to establishing a manufacturing unit in Kolhapur, Maharashtra. Motorcycles are imported through the completely knocked down (CKD) route and assembled locally. Brixton introduced four models in the Indian market:
Market Postion and Strategy
Brixton positioned itself in the premium segment of mid-size motorcycles. With its diverse lineup, the company aimed to cater to urban riders and touring enthusiasts. Brixton’s strategy included local manufacturing, R&D investment, and aggressive dealership expansion.
Challenges and Competition
Brixton faces competition from established brands in the Indian market, including Royal Enfield and Honda. The company’s higher price point than some competitors poses a challenge in the price-sensitive Indian market.
Future Prospects
Brixton aims to leverage India as a strategic export hub for Southeast Asian and African markets. The company plans to expand its dealer network and market presence across major Indian cities.
Brixton Motorcycles has made a significant entry into the Indian market with a clear local manufacturing strategy, premium positioning, and a diverse product range.
While it’s too early to assess long-term market performance, the company’s aggressive expansion plans and focus on local production indicate a solid commitment to establishing a lasting presence in the Indian motorcycle market.
Brixton’s success in India will likely depend on its ability to differentiate itself from established competitors and effectively appeal to the premium segment of Indian motorcycle enthusiasts.
Timeline of BRIXTON Motorcycles in India
- April 22, 2024: Official Announcement
Brixton Motorcycles officially announced its entry into the Indian market.
The company revealed its partnership with KAW Veloce Motors Pvt. Ltd. for manufacturing and distribution in India.
- April 23, 2024: Detailed Plans Unveiled
Brixton announced plans to launch four motorcycle models in India within the year.
The company disclosed its intention to set up a research and development (R&D) centre in India to make the country a strategic export hub.
- June 2024: Initial Model Launches
Brixton introduced four motorcycle models in India: Crossfire 500X, Crossfire 500XC, Cromwell 1200, and Cromwell 1200X.
These models were developed at Brixton’s Austrian design centre and produced at a new facility in Kolhapur, Maharashtra.
- Mid-2024: Manufacturing and R&D Facility Establishment
Brixton set up a state-of-the-art manufacturing facility in Kolhapur, Maharashtra.
The company began work on establishing a research and development centre in India.
- Late 2024: Dealership Network Expansion
Brixton initiated plans to launch 15 dealerships by the end of 2024.
The company announced its goal to expand to 50 dealerships by 2025.
- October 2024: Booking Commencement
Brixton opened bookings for its motorcycles in India with an initial booking fee of ₹2,999.
- November 22, 2024: Official Market Launch
Brixton officially launched its four motorcycle models in the Indian market.
The launch included two 500 cc models (Crossfire 500X and 500XC) and two 1200 cc models (Cromwell 1200 and 1200X).
2025: Market Expansion and Delivery
- January 2025: Commencement of Deliveries
Deliveries of the newly launched models are scheduled to begin.
- Throughout 2025: Continued Expansion
Brixton aims to expand its footprint in India by targeting additional cities such as Ahmedabad, Hyderabad, Pune, Thane, Kolhapur, Goa, Bengaluru, and Chennai. The company plans to expand its dealer network, aiming for 50 dealerships by the end of the year.
