ABOUT Royal Enfield COMPANY
Royal Enfield’s origins date back to 1891 when Bob Walker Smith and Albert Eadie purchased a needle manufacturing company that had branched into bicycle production. The company was renamed The Enfield Manufacturing Company Ltd. in 1893 after winning a contract to supply precision parts to the Royal Small Arms factory in Enfield. The first motorized vehicle, a quadricycle, was produced in 1898, and the first Royal Enfield motorcycle appeared in 1901. Royal Enfield bikes quickly gained a reputation for their durability and rugged performance, making them a popular choice for riders around the world. The brand’s legacy continued to evolve, and Royal Enfield India became one of the largest markets for the company, with a significant fan base. Over the years, Royal Enfield has expanded its lineup, offering a variety of models suited for both city and long-distance riding. With competitive Royal Enfield price options, the brand remains accessible while maintaining its premium appeal.
Early History and Establishment
Royal Enfield’s origins date back to 1891 when Bob Walker Smith and Albert Eadie purchased a needle manufacturing company that had branched into bicycle production. The company was renamed The Enfield Manufacturing Company Ltd. in 1893 after winning a contract to supply precision parts to the Royal Small Arms factory in Enfield. The first motorized vehicle, a quadricycle, was produced in 1898, and the first Enfield motorcycle appeared in 1901.
Expansion and World War II
In 1932, the iconic ‘Bullet’ model was introduced. During World War II, Royal Enfield produced large quantities of motorcycles for the military. The post-war period saw continued innovation and expansion, with the introduction of various models and technological advancements.
Entry into India
1955, Enfield partnered with Madras Motors to form ‘Enfield India’. He began assembling the 350 cc Enfield Bullet in Madras (now Chennai). The Indian government ordered 800 Bullet 350s for patrolling duties, marking the beginning of Royal Enfield’s significant presence in India.
Key Milestones and Developments
- 1964: The Continental GT café racer was launched.
- 1977: Enfield India began exporting 350cc Bullets to the UK and Europe.
- 1990: Enfield India entered a strategic alliance with the Eicher Group, which later acquired it in 1994.
- 2000: Eicher Group faced a decisive moment, leading to product alterations and expanded distribution to revive the brand.
- 2013: To meet increased demand, a new factory was opened in Oragadam, Chennai.
- 2015: Royal Enfield surpassed Harley-Davidson in global sales and acquired Harris Performance Products.
- 2016: The Himalayan, an adventure touring motorcycle, was introduced.
- 2020: The Meteor 350 cruiser was launched.
- 2021: Royal Enfield celebrated 120 years of continuous production..
- 2022: The Hunter 350 roadster was launched in India.
- 2024:The Royal Enfield Guerrilla, a new roadster, was unveiled.
Global Presence and Modernization
Royal Enfield has expanded its global footprint, selling motorcycles in over 50 countries. The company has also modernized its offerings while staying true to its heritage, introducing new models and enhancing its design and engineering capabilities.
