ABOUT SUZUKI BIKES
Suzuki Motorcycle India Private Limited (SMIPL) is a prominent player in the Indian two-wheeler market. It is a wholly-owned subsidiary of Suzuki Motor Corporation, Japan, and was established to cater to India’s growing demand for motorcycles and scooters. The company is known for its commitment to delivering value-packed products and maintaining high standards of quality and innovation.
Suzuki Motorcycle India has established itself as a critical player in the Indian two-wheeler market, known for its innovative products and commitment to quality. With a strong manufacturing base and a focus on sustainability, the company is well-positioned to meet the evolving demands of Indian consumers. Its continuous growth and expansion efforts underscore its dedication to maintaining a significant presence in the industry.
Timeline
- 1982: Suzuki entered the Indian market through a joint venture with TVS Motor Company, producing two-wheelers under the TVS Suzuki brand.
- 2001: The partnership with TVS ended, and Suzuki re-entered the Indian market as Suzuki Motorcycle India Private Limited in 2006
- 2006: Official establishment of Suzuki Motorcycle India Private Limited, with its headquarters in Gurgaon, Haryana.
- 2008: The company set up a manufacturing facility in Gurgaon with an initial capacity of 5,40,000 units annually.
- 2019: The manufacturing capacity was expanded to 10,00,000 units per annum, with the plant designed as a zero-discharge facility.
- 2023: The company reported significant financial growth, with an increase in EBITDA by 3,228.34% over the previous year.
Performance and Products
Suzuki Motorcycle India offers various products, including motorcycles, scooters, and sports bikes. Some popular models include the Gixxer, V-Strom, Access 125, and Burgman Street. The company has received numerous awards for its models, highlighting its excellence in design and performance.
Manufacturing and Environmental Commitment
The manufacturing plant in Gurgaon is built with a focus on sustainability, featuring natural light optimization, water harvesting systems, and using natural gas for power generation. The facility is designed to be environmentally friendly, aligning with Suzuki’s commitment to green procurement and providing a healthy working environment.
Business Philosophy and Market Position
Suzuki Motorcycle India adheres to the philosophy of providing “VALUE-PACKED PRODUCTS” and focuses on customer-centric product development. The company emphasizes high-quality products and excellent after-sales service, supported by teamwork and continual improvement.
