Vida

ABOUT VIDA ELECTRIC SCOOTERS

Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, made its strategic entry into the electric vehicle (EV) market with the launch of the Vida brand. This move marked a significant milestone in the company’s history and commitment to sustainable mobility.

The journey of Vida electric scooters in India, from their inception in March 2022 to their current status, demonstrates Hero MotoCorp’s commitment to the electric mobility sector. With a growing market share, positive consumer reception, and ambitious expansion plans, Vida is poised to play a significant role in India’s electric two-wheeler market.

The brand’s focus on technology, sustainability, and diverse product offerings positions it well for future domestic and international growth. As the electric vehicle market in India continues to evolve, Vida’s performance and strategies will be crucial in shaping its long-term success and impact on sustainable transportation in the country.

Timeline of Vida

1. March 3, 2022: On this day, Hero MotoCorp officially launched the Vida brand as a subsidiary, marking a significant shift in the company’s focus towards sustainable mobility and the electric vehicle market. The brand was introduced with a strong emphasis on sustainability and creating a meaningful world for future generations.
2. October 7, 2022: Hero MotoCorp officially launched its first electric scooter under the Vida brand, marking its entry into the EV market. This launch introduced the Vida V1 electric scooter with two variants: the Vida V1 Plus and the Vida V1 Pro.
3. December 2022: The initial rollout of Vida V1 electric scooters began in major Indian cities, specifically New Delhi, Jaipur, and Bangalore. Deliveries were scheduled to commence in the second week of December 2022.

Product Range and Specifications

The Vida electric scooter range has evolved since its initial launch, with the introduction of the V2 series offering multiple variants to cater to different customer segments.

1. Vida V2 Lite
2. Vida V2 Plus
3. Vida V2 Pro

All variants in the V2 series are powered by a swingarm-mounted Permanent Magnet Synchronous Motor (PMSM) with a peak power output of 6 kW and 25 Nm of torque, allowing for quick acceleration from 0 to 40 km/h in just 2.9 seconds.

Market Performance and Consumer Reception

Since its launch, Vida electric scooters have shown promising growth in the Indian market:

1. Sales Growth: In October 2024, Hero MotoCorp’s Vida brand became India’s 5th best-selling electric two-wheeler company, with 7,309 units. This marked a substantial increase from 4,321 units in September 2024, reflecting a solid month-on-month improvement.
2. Market Share: As of October 2024, Vida’s market share stood at 2.18%, indicating a growing presence in the competitive electric scooter market.
3. Festive Season Performance: During the festive season in November 2024, Vida contributed 11,600 units to Hero MotoCorp’s sales, showcasing strong performance during peak sales.
4. Consumer Feedback: The Vida V1 Pro has been well-received by consumers, with an overall rating of 4.4 out of 5 based on 119 reviews. Users particularly appreciate its pick-up, comfort, and modern features.
5. Competitive Edge: Vida scooters have been praised for their robust build and advanced battery technology, helping them stand out against competitors like Ather Energy and Ola Electric.

Expansion and Future Strategies

Hero MotoCorp has outlined ambitious plans for the expansion and development of the Vida brand:

1. Global Expansion: The company plans to expand operations to European markets, including the UK, France, Spain, and Italy, by the second half of 2025. This expansion will be led by the upcoming Vida Z electric scooter.
2. Dealership Network Growth: Hero MotoCorp aims to establish 100 additional dealerships by 2024, reinforcing its position in the e-scooter industry. As of November 2024, the company had 203 touchpoints, including 180 dealers across 116 cities.
3. Product Portfolio Expansion: Multiple new Vida e-scooter models are set to launch by 2025, catering to various consumer segments, including sporty and daily commuter models.
4. Affordable Models: The company is focused on introducing more affordable electric two-wheeler models under the Vida brand, aiming to make EV ownership more accessible.
5. Technological Collaborations: Hero MotoCorp is leveraging partnerships to enhance its technological capabilities and cater to diverse consumer needs.
6. Infrastructure Development: In collaboration with Ather Energy, Hero MotoCorp has established India’s most extensive public-charging infrastructure for two-wheeler EVs, supporting the Vida range.

Upcoming Models

1. Vida Z: This model will be powered by a permanent magnet synchronous motor (PMSM) and built on a modular architecture. It will offer a range of battery packs between 2.2 and 4.4 kWh.
2. Diverse Model Range: Hero MotoCorp plans to introduce various electric scooters based on the V1 technology, including models for both economy and mid-price segments and a new electric scooter for the business-to-business sector for last-mile delivery.
3. Premium Models: The company also focuses on launching more premium products in the coming years, including high-end models across the internal combustion engine (ICE) and electric vehicle (EV) segments.